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Plain English

… is still my core business. For nearly 20 years I worked at Argentina’s leading law firm, Marval O’Farrell Mairal, training their lawyers to write more clearly in English. In the past 4 years I have been delivering an annual course in Plain English Skills for Lawyers as part of the Master’s in Law for the Facultad de Derecho of the Universidad Austral in Buenos Aires, Argentina. This course is one of a kind at any university and is part of the Department of Language and Law at the Austral University.

Real voices. Real experiences. Real results.

During the virtual classes on effective emails for GlobalLogic EU and Ukraine Legal teams Joanna shared some very practical hints that have improved our communication skills. We all appreciate her materials.

Kamila Koszewicz

Global Privacy Counsel, Head of Legal Europe / AVP at GlobalLogic

“Joanna’s “Plain English Course” is a must for my team. We sometimes forget about the importance of being simple and straightforward when we write. Joanna makes the course easy-going and fun. I even recommend taking it more than once!

Juan Pablo Rothschild

Partner - Marval O’Farrell Mairal

I had the opportunity to first meet Joanna in Marval, O’Farrell, Mairal when I was starting my career as a lawyer. I took all of her courses -which are GREAT- and kept in my treasure chest a lot of the material she shared with us.

Tatiana Bobbio

Head of Legal - LATAM, GlobalLogic
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Presentation Skills and Storytelling

Back in 2010, I started working with Marcela Gola of Gola & Asociados when English training was required. We continue to work closely together and I also work independently as a freelance trainer in presentation skills in English with an emphasis on Storytelling.

Giving a presentation is challenging, but giving it in a language that is not your first one, can be even worse. My training provides the tools and practice to give a presentation in English confidently and fluently. I also work on common areas of difficulties such as transition points and questions.
Storytelling techniques give presentations a narrative arc that will raise the level of any presentation, making it memorable and getting buy-in from the audience. My clear and didactic techniques make Storytelling intuitive and easy, even in a second language.

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Real voices. Real experiences. Real results.

Joanna’s coaching was incredibly helpful. I won confidence in my public speaking skills in English as she supported me with her technical and emotional knowledge. She has a broad experience and we practiced with modern techniques and very interesting material.

Alejandra Naughton

CFO Grupo Supervielle

As a CEO, delivering a QBR to a multinational audience is always a high-stakes moment. Joanna guided me throughout the entire process, helping me shape my ideas into a clear, compelling narrative with strong structure, metaphor, and executive language.
The experience was extremely positive, and thanks to her support, I now approach these meetings with clarity, confidence, and genuine enjoyment.I am very happy to continue working with her—she is an outstanding professional and, even more importantly, a great person.

Maxi Bellio

CEO Betsson Argentina, 2025
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Executive Presence

Over time it became clear to me that it is not enough to speak clearly, to be successful in the business world today a professional needs to communicate in the language of their industry and use business terms correctly. In my training I incorporate roleplaying techniques and real-life situations, enabling professionals to become more adept at using the business language of today and structuring their thoughts more clearly.

Coaching for Women

One of the parts of my job that I most enjoy is helping women speak up in English confidently. I have worked with many women executives, from recent graduates to C-suite. They often struggle with issues of confidence when speaking in English and imposter syndrome. To be able to empower these women to find their voices is very rewarding as a coach, whether they are CEOs or aiming for a promotion at work.

Real voices. Real experiences. Real results.

Working with Joanna has been a game-changer for my professional confidence. As a woman in tech, I needed more than just grammar lessons; I needed to learn how to communicate with authority and nuance. Joanna understands the specific challenges professional women face and tailors her coaching to help you find your voice.

Lusiné Sarafian

Lead Product Manager – Fintech

Working with Joanna had a profound impact on my career. She not only helped me strengthen my English but also gave me the confidence and communication skills to shine in interviews and international professional settings. Thanks to her guidance, within just 20 days of starting my job search, I landed a 100% remote role.
What makes Joanna exceptional is that her classes are never generic — they are practical, challenging, and always adapted to your personal goals.

Estefania Belén Cassanelli

Global Channel & Content Marketing | Multi-Channel Strategy · Performance Optimization · B2B Growth

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